Vizio 40 & Hisense 40 share many similarities, but there are also important differences, such as quality, performance, features, design, and connectivity. If you want the best one between them, I Would recommend the Vizio 40 rather than the Hisense 40.

Why Do I Recommend The Vizio 40?
- The Vizio 40 features the SmartCast platform with built-in Chromecast for seamless casting directly from Android apps and Chrome browsers without extra hardware, while the Hisense 40 uses VIDAA, Android TV, or Roku TV depending on model, which can require different workflows for casting.
- Vizio 40 includes Apple AirPlay support for easy screen mirroring and media sharing from iPhones, iPads, and Macs, whereas Hisense 40 only supports AirPlay on select models or platforms.
- It comes with HomeKit integration for centralized control within Apple’s smart home ecosystem, while the Hisense 40 typically lacks native HomeKit support.
- The Vizio 40 has Calibrated and Calibrated Dark picture modes for more accurate out-of-box color and brightness tuning in different lighting conditions, whereas the Hisense 40 relies on standard picture presets that are less focused on reference accuracy.
- Vizio 40 supports SmartCast voice control integration that allows hands-free content search and basic TV control, while the Hisense 40 depends on platform-specific voice assistants that vary by model and region.
- It includes built-in Chromecast for consistent app-level casting compatibility across most streaming services, while the Hisense 40 uses different casting systems depending on whether the TV runs VIDAA, Android TV, or Roku TV.
- The Vizio 40 features a simplified and curated smart interface that reduces background processes for smoother navigation on entry-level hardware, whereas the Hisense 40 often runs heavier smart platforms that can feel slower on budget chipsets.
- Vizio 40 supports tighter Apple ecosystem integration for multiple Apple devices to simplify streaming and control, while Hisense 40 focuses more on platform diversity rather than deep integration with a single ecosystem.
Maybe the Hisense 40 price can make you comfortable because it’s a little bit cheaper than the Vizio 40. But you have to compromise all the above-mentioned features. Now the Decision is Yours. I hope it was helpful to choose the right one.
Side By Side Comparison
| Feature | Vizio 40 | Hisense 40 |
| Typical smart OS | SmartCast | VIDAA / Android TV / Roku TV |
| App store | Curated | VIDAA Store / Google Play / Roku Channel Store |
| Built-in casting | Chromecast built-in | Chromecast / Anyview Cast |
| Apple AirPlay | Common on SmartCast models | Not Available |
| HomeKit support | Common on SmartCast models | Not Available |
| HDMI eARC | Less common on 40″ tier | More common on newer models |
| Picture preset names | Vivid / Calibrated / Calibrated Dark | Standard / Theater / Sports |
| Audio tuning | DTS Virtual:X (model-dependent) | DTS Virtual:X , branding varies |
| Remote type | IR + SmartCast remote variants | IR, often with dedicated app keys/voice mic |
| Update channel | SmartCast updates | VIDAA/Android/Roku update path varies |
| Price | Check Vizio 40 Price | Check Hisense 40 Price |
Common Features
| Feature | Vizio 40 | Hisense 40 |
| Screen size | 40-inch | 40-inch |
| Panel type | LED LCD | LED LCD |
| Resolution | Full HD | Full HD |
| Native refresh rate | 60 Hz | 60 Hz |
| Aspect ratio | 16:9 | 16:9 |
| Backlight type | LED | LED |
| Smart TV capability | Yes | Yes |
| Built-in Wi-Fi | Yes | Yes |
| HDMI inputs | Yes | Yes |
| USB port | Yes | Yes |
| Digital optical audio out | Yes | Yes |
| Ethernet (LAN) | Yes | Yes |
| Game mode | Yes | Yes |
| HDR support | Yes | Yes |
| Stereo speakers | Yes | Yes |
| Wall mount support (VESA) | Yes | Yes |
| Parental controls | Yes | Yes |
| Closed captions | Yes | Yes |
| Sleep timer | Yes | Yes |
| Price | Check Vizio 40 Price | Check Hisense 40 Price |